MailPoet Premium – and why it’s so popular?
MailPoet is a comprehensive email marketing plugin that integrates seamlessly with WordPress, allowing users to create, send, and manage newsletters directly from their dashboard. Its popularity stems from its user-friendly interface, robust automation features, and deep integration with WooCommerce, enabling targeted campaigns based on customer behavior. With over 600,000 websites utilizing MailPoet, it’s a trusted solution for bloggers, businesses, and e-commerce sites alike.
MailPoet Free vs Premium GPL — Comparison Table
| Feature | Free Version | Premium GPL Version |
|---|---|---|
| Subscriber Limit | Up to 1,000 | Unlimited |
| Emails per Month | Up to 5,000 | Unlimited |
| MailPoet Branding Removal | ❌ No | ✅ Yes |
| Advanced Analytics | ❌ No | ✅ Yes |
| Subscriber Segmentation | ❌ Basic | ✅ Advanced |
| WooCommerce Integration | ✅ Basic | ✅ Detailed purchasing statistics |
| Automated Email Series | ✅ Basic | ✅ Advanced workflows |
| Priority Support | ❌ No | ❌ No (unless purchased officially) |
| License Key Required | ✅ Yes | ❌ No |
| Cost | Free | 💸 Low-cost via GPL sources |
The Premium GPL version unlocks comprehensive features for advanced email marketing strategies, making it a cost-effective solution for enhancing subscriber engagement.
Can you get MailPoet Premium for free?
Yes, you can get MailPoet Premium for free through GPL-licensed sources like GPLDLL. Since it’s released under the General Public License (GPL), it’s legal to download, use, and modify the plugin without paying. However, you won’t get official support or automatic updates, which are only available when purchased from the original developers at MailPoet.
Best free or budget–friendly alternatives to MailPoet Premium
If you’re looking for other powerful email marketing tools, here are some free or affordable options:
- Newsletter Plugin (Free + Pro) – Great for basic newsletters with easy setup.
- Mailchimp for WordPress – Integrates well with Mailchimp’s free plan.
- Sendinblue (Brevo) – Offers a generous free tier and automation tools.
- FluentCRM (Free + Pro) – A self-hosted CRM and email marketing solution.
- Email Subscribers & Newsletters by Icegram – Simple, effective, and has a free version.
These tools are perfect for users who want strong email marketing features without the premium cost.
What is MailPoet Premium General Public License?
The General Public License (GPL) is an open-source license that allows users to freely use, share, and modify software. MailPoet Premium, like many WordPress plugins, is released under the GPL. This means you can legally download it from third-party providers, like GPLDLL, without breaking any rules. However, these GPL versions do not include official support or automatic updates, which are only available through the original developer.
MailPoet Premium GPL vs Premium: What’s the difference?
| Feature | MailPoet Premium (Official) | MailPoet Premium (GPL) |
|---|---|---|
| Full Premium Features | ✅ Yes | ✅ Yes |
| Automatic Updates | ✅ Yes | ❌ No (manual updates) |
| Customer Support | ✅ Included | ❌ Not included |
| License Key | ✅ Required | ❌ Not required |
| Cost | 💰 Paid subscription | 💸 One-time low cost (via GPL) |
| Legal Under GPL | ✅ Yes | ✅ Yes |
| WooCommerce Deep Integration | ✅ Yes | ✅ Yes |
The GPL version is ideal for users who want all the premium features at a lower price, while the official version is best for those who need updates and support.
MailPoet Premium version history and timeline
- 2011 – MailPoet launched as Wysija, a simple newsletter plugin for WordPress.
- 2013 – Rebranded to MailPoet and introduced premium features.
- 2016 – Complete rebuild for performance and better user experience (MailPoet 3).
- 2019 – Full WooCommerce integration added for automated customer emails.
- 2020 – Acquired by Automattic (makers of WordPress.com).
- 2022–2024 – Continued updates with improved automation, segmentation, and GDPR tools.
MailPoet has grown into one of the most reliable email marketing plugins tailored for WordPress users.