WPFunnels – The Ultimate Sales Funnel Builder and Why It’s So Popular?
WPFunnels is a user-friendly, drag-and-drop sales funnel builder for WordPress and WooCommerce. It allows you to create high-converting landing pages, checkout flows, and thank-you pages without any coding knowledge. With features like order bumps, one-click upsells/downsells, and detailed analytics, WPFunnels helps streamline the sales process and boost conversions. Its seamless integration with popular page builders like Elementor and Gutenberg makes it a favorite among marketers and business owners.
WPFunnels Free vs WPFunnels Pro GPL — Comparison Table
| Feature | Free Version | Pro GPL Version |
|---|---|---|
| Drag & Drop Funnel Builder | ✅ Basic | ✅ Advanced |
| Checkout, Landing & Thank You Pages | ✅ Yes | ✅ Yes |
| One-Click Upsells/Downsells | ❌ No | ✅ Yes |
| Order Bumps | ❌ No | ✅ Yes |
| WooCommerce Integration | ✅ Limited | ✅ Full |
| Analytics Dashboard | ❌ No | ✅ Yes |
| Addons & Integrations | ❌ No | ✅ Yes (Email, CRM, LMS tools) |
| Developer Support & Updates | ✅ Yes (via WordPress repo) | ❌ No (GPL version lacks official support) |
| Price | ✅ Free | ✅ One-time low cost (via GPL sources) |
Can you get WPFunnels Pro for free?
Yes, you can get the WPFunnels Pro GPL version for free or at a very low cost from trusted GPL websites. It includes all the premium features, like upsells, order bumps, and advanced funnel building. Since it’s shared under the General Public License, it’s legal to use. Just keep in mind that it doesn’t come with updates or support from the official developer, so it’s best for users who are comfortable managing plugins themselves.
Best free or budget–friendly alternatives to WPFunnels Pro
Here are some great options if you’re looking for funnel builders without spending too much:
- CartFlows (Free + Pro GPL) – Very popular for WooCommerce sales funnels with upsells and checkout flows.
- FunnelKit (formerly WooFunnels) – Offers advanced automation and funnel building (also available via GPL).
- SeedProd (Free version) – Great for landing pages; lacks full funnel support but excellent for beginners.
- Mail Mint + WPFunnels Free – A combo that works well for basic funnel needs and email marketing.
- WPFunnels Pro (GPL) – Full premium features without recurring fees; no official support or updates.
What is WPFunnels Pro General Public License?
WPFunnels Pro GPL is the version of the plugin released under the General Public License, which means you’re free to use, share, and even modify it. This license is completely legal and allows developers or third-party sites to distribute the same premium plugin. However, while it includes all features, it doesn’t come with automatic updates or customer support from the original creators. It’s best suited for users who are comfortable handling plugin maintenance on their own.
WPFunnels Pro GPL vs WPFunnels Pro: What’s the difference?
| Feature | WPFunnels Pro GPL | Official WPFunnels Pro |
|---|---|---|
| Premium Funnel Features | ✅ Yes | ✅ Yes |
| One-click Upsells & Downsells | ✅ Yes | ✅ Yes |
| Automatic Updates | ❌ No | ✅ Yes |
| Official Developer Support | ❌ No | ✅ Yes |
| Addon Access (Email, CRM, LMS) | ✅ Yes (manual setup) | ✅ Yes |
| Legal to Use | ✅ Yes (GPL license) | ✅ Yes |
| Cost | ✅ One-time or free via GPL sources | ❌ Subscription required |
In short, both versions are feature-rich, but only the official version includes support and updates. GPL is great if you’re tech-savvy and on a budget.
WPFunnels Pro version history and timeline
WPFunnels Pro has evolved significantly, introducing features that enhance sales funnel creation and optimization. Here’s a concise timeline highlighting key updates:
- v2.2.7 (May 29, 2024): Introduced support for bundle and composite products at checkout, and added a new pro template layout for scratch funnels.
- v2.3.0 (June 26, 2024): Enabled adding steps between existing ones on the funnel canvas, improved section heading synchronization between checkout and thank-you pages, and resolved issues related to PayPal tokenization and A/B testing URLs.
- v3.4.13 (August 29, 2024): Added a feature comparison page, enhanced the UI for adding products to checkout, implemented warnings for unconfigured conditions, and ensured compatibility with Google SiteKit conversion tracking.
- v3.5.0 (September 30, 2024): Launched a new funnel dashboard with analytics, integrated user role management, and added compatibility with Tutor LMS for upsell and downsell features.
- v3.5.16 (March 14, 2025): Improved the integration interface with a searchable dropdown and fixed issues related to MailChimp list/tag selection and product search in order bump settings.
- v3.5.21 (May 2, 2025): Ensured compatibility with the latest WordPress version, added support for ‘Variable Subscription’ products on the checkout step, and addressed multi-currency issues on order bumps.
This progression showcases WPFunnels Pro’s commitment to enhancing user experience, expanding functionality, and maintaining compatibility with evolving WordPress standards.